๐Ÿ”ฅ Shreyas Playbook

Real estate ยท Bangalore ยท WhatsApp-first ยท โ‚น5k setup + โ‚น1.5k/mo
Tap copy on any block. Tune wording as real replies teach you.

Reply handling Follow-ups Close playbook Onboarding Rules

PART 1 โ€” Reply Handling

First goal of every reply = keep convo alive + push them to LOOK at the demo. Demo does the selling.

"How much / what's the cost?"

Setup is โ‚น5,000 one-time โ€” I build the full site, your photos, your listings, contact + WhatsApp button, all live on your own link. Then โ‚น1,500/month keeps it hosted, updated, and I make changes whenever you want (new listings, photos, offers). Want me to put your name + logo on the demo so you see exactly how it'll look?

Never give price first without anchoring on value. Always end with a question to keep momentum.

"Who are you? / Is this real?"

Fair question ๐Ÿ‘ I build websites for real estate folks here in Bangalore. I actually already made a sample site for your business โ€” that's why I reached out. Here's the live demo, have a look: [DEMO LINK] No payment, no commitment โ€” just tell me what you think.

"I already have a website"

Nice ๐Ÿ‘ Mind sharing the link? I'll be honest about whether it's worth changing. A lot of the ones I see are slow on mobile or look dated โ€” and 80%+ of your buyers are checking on their phone. Here's what a fresh one looks like: [DEMO LINK] If yours already does the job, no worries at all.

Don't trash their site hard. Plant doubt, show demo, let contrast sell.

"Not interested / no thanks"

No problem at all ๐Ÿ™ I'll leave the demo up for a few days in case you want a look: [DEMO LINK] If you ever want a site down the line, I'm one message away. All the best with your listings!

Stay warm. "No" today = "yes" in 3 months. Don't burn it.

"Send me details / more info"

Easiest way to see it is the live demo I built for you ๐Ÿ‘‡ [DEMO LINK] What you get: โ€ข Your own website + link, mobile-perfect โ€ข Your listings, photos & contact โ€ข WhatsApp + call button so leads reach you instantly โ€ข I handle all updates for you โ‚น5,000 to set up, โ‚น1,500/month after. Want me to add your logo so it's fully yours?

"Looks good / I like it" (BUYING SIGNAL ๐ŸŸข)

Awesome, glad you like it! ๐Ÿ™Œ To make it fully yours and go live, I just need: 1. Your logo (or I'll make one) 2. 4โ€“5 best property photos 3. Your phone + WhatsApp number Setup is โ‚น5,000 and I'll have it live on your own link within 2 days. Shall I get started?

When they like it โ€” STOP selling, START closing. Ask for the yes directly.

"Too expensive"

I hear you ๐Ÿ‘ Think of it this way โ€” one extra client from the site pays for the whole year. Most agents lose buyers just because they look unprofessional online. โ‚น1,500/month is less than โ‚น50 a day, and I do all the work + updates. Want to start and see what it brings in?


PART 2 โ€” Follow-Ups (no reply)

Most sales come from follow-up, not first message. Don't be shy. Space them out.

Day 2 โ€” sent demo, silence

Hi [NAME], did you get a chance to look at the demo site I made for you? ๐Ÿ‘‡ [DEMO LINK] Happy to tweak anything โ€” just let me know what you think.

Day 5 โ€” still nothing

Hey [NAME], no pressure ๐Ÿ™‚ just checking โ€” should I keep your demo site up or take it down? If you want it live on your own link it's a quick setup.

"Take it down?" triggers loss-aversion. Gets replies from ghosts.

Day 10 โ€” final

Hi [NAME], closing the loop on this ๐Ÿ‘ I'll take the demo down end of week unless you'd like to keep it. Either way, all the best โ€” message me anytime.


PART 3 โ€” Close Playbook

They said yes-ish. Now convert to paid without fumbling.

  1. Lock the yes. "Great โ€” I'll get it live. Setup is โ‚น5,000, then โ‚น1,500/month for hosting + all updates. Good to go?"
  2. Take payment first or on delivery? Default: โ‚น2,500 advance, โ‚น2,500 on go-live. Lowers their risk, protects your time. Send UPI / payment link.
  3. Collect assets (see onboarding checklist below). Don't start build till you have phone number + photos minimum.
  4. Set expectation: "Live on your own link within 2 days." Beat it if you can โ€” speed = trust.
  5. Go live โ†’ send the real link. "It's live! ๐ŸŽ‰ [URL]. Collect โ‚น2,500 balance now."
  6. Lock the monthly. "โ‚น1,500/month starts next month โ€” covers hosting + unlimited updates. I'll send a reminder." Auto-pay / monthly UPI if possible.

Price framing (say with confidence, no flinch)

โ‚น5,000 to build it, โ‚น1,500/month after โ€” and that โ‚น1,500 means you never touch it. New listing, new photo, festival offer โ€” you message me, it's done same day. Most agents waste hours or pay way more for this.


PART 4 โ€” Onboarding Checklist

Send this the moment they pay. Collect all before building.

Perfect, let's build it! ๐Ÿš€ Send me: 1. Business name (exact spelling for the site) 2. Logo โ€” or I'll design a clean one (+ tell me preferred colour) 3. 4โ€“6 best property / project photos 4. Phone number + WhatsApp number for the buttons 5. Areas you cover (e.g. Whitefield, HSR, Sarjapur) 6. Short line about you / your firm (1โ€“2 sentences) 7. Any current listings you want featured Send what you have โ€” I'll fill the rest. Going live in 2 days!

After go-live (keep them paying)

  1. Message every 2โ€“3 weeks: "Any new listings to add?" โ€” shows the โ‚น1,500 is alive.
  2. Make updates FAST. Same-day = they never cancel.
  3. Month 2: ask for referral. "Know other agents who'd want one? โ‚น500 off your month for each."

Core Rules

  1. Demo does the selling. Every reply pushes them to look at the link.
  2. Always end with a question. Keeps the convo moving, never dead-ends.
  3. When they like it, stop selling โ€” close. Ask for the yes directly.
  4. Follow up 3ร—. Money is in the follow-up. "Take it down?" wakes ghosts.
  5. Never flinch on price. Say it plain, anchor on one extra client = paid for the year.
  6. Speed = trust. Live in 2 days, updates same-day. That's your edge over big agencies.
  7. "No" stays warm. Leave demo up, exit friendly. They come back.